Kenscio is looking for Senior Software (Java) Developers

Kenscio is looking for a core Java Developer with 3 to 5 years experience in SaaS product development & from premier engineering institutes like NIT/IITs.This candidate will be joining a team of highly efficient developers & responsible for development of Cloud Based products. The products revolve around Mobile, Social Media, Digital Marketing, Web Analytics, Big-Data Analytics, and etc., using cloud based technology. He/She will be working of all latest technologies, should bring innovative and analytical thinking to the table.

Job Location: Bangalore

More details on desired skills and application process at 

http://www.kenscio.com/careers.php#java

Multi-Channel Marketing Intelligence Solution (McMIS)

Digital Direct Marketing without Insights and Actions

Real Time Personalisation (RTP),Product Video

Real time, Contextual, Agile marketing with live content in email campaigns

There is a lot of news today about email marketing campaigns which can deliver content live from websites and social media based on the recipient behaviour at the time of opening the email, location and device. Delivering such live content in real time and context provides exciting and engaging opportunities for marketers to connect with the recipients and drive them towards further actions.

With such engaging campaigns with live contextual real-time content in email, marketers are seeing higher CTR (click through rate is a measure of clicks generated over the impressions served). As the ROI is a direct measure of CTR, higher CTR will result in higher clicks for the same number of impressions.

From a simple count down or count up timer to drive urgency in recipients, to much more engaging real time or dynamic offers based on recipient behaviour, the email marketing is becoming is much agile in nature rather than static personalisation at the time of sending email.

- See more at: http://kenscio.com/blog/2014/02/27/real-time-contextual-agile-email-marketing-with-live-content-in-campaigns/

Google gmail image caching, why google didn't do it right

Both the gmail users and the marketers are seeing many things going wrong with Google gmail image caching through its proxy servers. The intentions were not mentioned by google and not convincing enough, why its users needed that change.  Is it simply a better user experience by serving image faster?  or preventing images from compromising the security of the user's computer? If so google has better techniques to cache those images on its servers without fetching them from their destination location as other streaming companies do! It doesn't require a google's proxy link.

Second, the implementation is so bad that google doesn't know whether the image is static or dynamic. As the content on web is going dynamic and personalised, how can google serve some stale content which it fetched when one gmail user opened it at some time and keep serving the old stuff again and again when the user opens.

Now from the past couple of days, their image proxy servers are failing to serve even static images. Here are some mailers from retailers, that have some images missing on gmail.

It looks like google tried to get control over email marketing landscape and failed to understand the eco system and goofed up in the process.  

It is better for google to restore the broken things first before attempting to do something funny.

More articles on the subject

1. Gmail Images Broken in our Marketing Emails
2. Gmail blows up e-mail marketing by caching all images on Google servers
3. Thanks, Google: Cashing In On Gmail Caching
4. Gmail is back up, but strange problem persists

PS: The comments and remarks are of the blogger and not as a representative of any company.

Participate in Kenscio Motto 2014 contest and win an iPad Mini.

Kenscio Digital Marketing is running a survey about digital marketing strategy and execution for Marketers.

Respond and Win an ipad mini.

http://kenscio.com/motto2014/index.php