Infographic - The Essence of Responsive Email

What happens when you deploy a standard email HTML campaign, without bothering whether it appears fine on mobile devices and tablets?

Are you aware where most of your customers are opening your mails from? Do you bother if they see your email correctly?

If you are really concerned, check the infographic at http://responsivemailers.com/blog/the-essence-of-responsive-email/

Ecommerce Companies are using Twitter more frequently to keep customers interested and engaged!

A recent report in Economic Times of India dated 24th June carried an interesting trend article on how Indian e-commerce companies are leveraging the social networks like twitter to keep their ever growing twitter base interested and engaged with their brand directly on twitter.

e-commerce companies like Myntra, Snapdeal, Flipkart and Amazon are working on creating their brand on twitter and have a dedicated team to social media. The number of followers on twitter for brands like Myntra, Snapdeal and Flipkart and by influence with customer pales in comparison to major offline and online brands. The top 20 brands in the world on twitter ranked by the influence with customers are Whole Foods, Starbucks, Samsung, Jet Blue, Toms and etc. You can view the entire list and why they have been ranked by Business Insider.

http://www.businessinsider.com/the-top-20-brands-on-twitter-ranked-by-influence-with-customers-2012-7?IR=T#

Find more at https://www.linkedin.com/today/post/article/20140625070937-3292551-ecommerce-companies-are-using-twitter-more-frequently-to-keep-customers-interested-and-engaged?trk=object-title

Make your marketing email content more dynamic and contextual

Every one of us are receiving lots of promotional mailers each day. Have you ever wondered if these could be much more live with the content that is as fresh from an oven or with an event that just happened or with the offer that has not expired or with a point balance that is just as on my loyalty card or what my friends are speaking about on an offer!

All of the email marketing tools that are available in the market today can assist marketers with content assembly that is as stale when the data cut was made from the CRM system and dispatched through the email tool. It has no clue when the mail was read by the recipient. Several days have elapsed between the data and content that was assembled into the email and when read.

Do Recipients like these kind of stale and irrelevant content in the email? or you sent an email with the offer that expired when the recipient saw it and actioned on it? Do you see an unhappy customer?

or Do you want positively surprise your customers by keeping your email content that is live, fresh, social and contextual?

Find more of the article at https://www.linkedin.com/today/post/article/20140616144458-3292551-make-your-marketing-email-content-more-dynamic-and-contextual?trk=object-title

India Digital Marketing Annual Report for year 2014

With the successful completion of digital marketing survey “Kenscio Motto 2014” conducted earlier in this year, Kenscio has released an insightful, strategically analysed full length report based on the participant marketers’ responses. Titled “Futuristic Digital Marketing in India”, this report attempts to provide a comprehensive compilation of thought-provoking and action oriented insights for digital marketers.

The survey was based on a set of market-centric inputs derived from Kenscio’s vast experience of serving the digital direct marketing industry in India. After compiling and analysing the responses gathered from more than 250 marketing professionals, many surprising findings popped up out showing significant consistencies and patterns in strategic level of thoughts across industries.

- See more at: http://kenscio.com/blog/2014/04/23/first-annual-digital-marketing-report-2014-released-by-kenscio/#sthash.p2tJMkAy.dpuf

Real time, Contextual, Agile email marketing with live content in email campaigns

There is a lot of news today about email marketing campaigns which can deliver content live from websites and social media based on the recipient behaviour at the time of opening the email, location and device. Delivering such live content in real time and context provides exciting and engaging opportunities for marketers to connect with the recipients and drive them towards further actions.

With such engaging campaigns with live contextual real-time content in email, marketers are seeing higher CTR (click through rate is a measure of clicks generated over the impressions served). As the ROI is a direct measure of CTR, higher CTR will result in higher clicks for the same number of impressions.

From a simple count down or count up timer to drive urgency in recipients, to much more engaging real time or dynamic offers based on recipient behaviour, the email marketing is becoming is much agile in nature rather than static personalisation at the time of sending email.

Recommendations of the products based on location, weather, or offer on the site coupled with recipient behaviour is a much higher value proposition for marketers based on history of all aspects of the recipient data.  Earlier this was possible directly on the web, instead on email owing to complications in serving dynamic content in email.  Several companies are able to deliver this now, including Kenscio.

- See more at: http://kenscio.com/blog/2014/02/27/real-time-contextual-agile-email-marketing-with-live-content-in-campaigns/#sthash.koCyybCb.dpuf

Mobile email marketing Optimization Best Practices

Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning of this year (Source: StatCounter).

In one of our own recent studies, we explored the market share for various devices when it comes to checking emails. Based on sample data, we discovered mobile devices to contribute to 43% of email opens in India.

Hence, it’s a no brainer to optimize (or start optimizing) email for mobile devices. While the task may seem daunting to some, we assure you that the rewards in form of better customer engagement will make it worth your efforts.

- See more at: http://kenscio.com/blog/tag/best-practices/#sthash.QH5H5Ix1.dpuf

Real time, Contextual, Agile email marketing with live content in campaigns

There is a lot of news today about email marketing campaigns which can deliver content live from websites and social media based on the recipient behaviour at the time of opening the email, location and device. Delivering such live content in real time and context provides exciting and engaging opportunities for marketers to connect with the recipients and drive them towards further actions.

With such engaging campaigns with live contextual real-time content in email, marketers are seeing higher CTR (click through rate is a measure of clicks generated over the impressions served). As the ROI is a direct measure of CTR, higher CTR will result in higher clicks for the same number of impressions.

- See more at: http://kenscio.com/blog/2014/02/27/real-time-contextual-agile-email-marketing-with-live-content-in-campaigns/#sthash.I3V5nQ2Z.dpuf