A Look at Email Marketing Business in India [Opportunities]

A Look at Email Marketing Business in India [Opportunities]

Email Marketing to Improve Customer Acquisition and Customer Loyalty

When it comes to marketing, traditional or web-based, “customer acquisition” is a key indicator when determining success and Return on Investment (ROI) from your marketing efforts. “Customer loyalty” is also very important as we know that the lifetime value of a customer is dependent on how well we communicate with and retain customers.

The following are published industry facts focused on web-based marketing and the effects on “customer acquisition” and “customer loyalty”.

Customer Acquisition Facts

Permission marketing yields 30% increase in conversion and a 10% increase in return on investment. (Permission Marketing, Seth Godin) Traditional direct marketing costs $1.50 per item, while online direct marketing averages 15-30 cents. (Andersen) Traditional direct mail averages 1-2% response rate. Permission marketing averages 10-15% response rates. (Direct Marketing Association) 80% of your visitors will never return to your website. (eMarketer) The odds of selling a product to a new customer are 15%, whereas the odds of selling a product to an existing customer are 50%. Email click-throughs measure 3-10x that of banner ads at 2-20% CTR. Internet users represent over 72% of the U.S. population and greater than 25% spend their time online using email. (UCLA Report 2001) Customer Loyalty Facts It costs 5 -10 times more to acquire a new customer than it does to retain an existing one. (Emarketer) If you trail your competition by 20 points in customer loyalty you are out of business. Improving customer interactions is one of the single largest impact areas, across all industries. (Accenture) A 5% increase in customer retention yields an increase in profits between 25 -100%. Customer Loyalty Fact - Repeat customers spend 67% more; After 10 purchases, a customer has referred up to 7 people. (Bain & Company) Online promotions generate 2 to 5 times the customer response rates of traditional promotions. 70% of complaining customers will do business with the company again if it quickly takes care of a service snafu.

For more information on email marketing solution and services, visit http://www.sprinklr.in

Sprinklr signs up several key clients for its email marketing platform

Sprinklr tier 1 email marketing platform signs up several key clients in India for all their email communications.

Sprinklr e-messenger is one of the top performing email marketing platform that can pump 4 million email messages per hour. This feature is very critical for companies to deliver messages just before their subscribers ready to read, instead of delivering in the middle of the night or the day.

Sprinklr offers robust security features that makes client's customer data in safe hands, which can't be compromised at any cost. Sprinklr e-messenger in the only platform in the country that is worthy of being used by major brands and financial institutions, as it being certified by SAS 70 audits, the world's highest security audit methodology, only used by major global financial institutions.

Sprinklr is the ideal bulk email solution for Indian major brands and agencies to manange their email communication needs, as it provides seperate and integrated views and controls for email communications for several of their businesses.

Sprinklr provides higher deliverability and rich reporting metrics.

Sprinklr will be launching email to social platform soon.

For more visit http://www.sprinklr.in

Aghreni email marketing platform turns into Sprinklr e-messenger

We are rebranding the Aghreni emailing platform, and your favourite service will be called Sprinklr from here on. We are going to introduce a lot many more features in the coming times which will make your email marketing experience much more sophisticated and advanced. With killer edge technology Sprinklr will bring in the same drip marketing phenomenon into your consumers social graph resulting in a much higher conversion rates and consumer's brand interaction.

At Sprinklr we promise you to give a world class product at an Indian price. We will be soon ready with the new website and will be announcing the new board members.

Sprinklr is confident to take the Indian market by a swipe in the recent coming days and would love to have you join the revolution. So make sure you realise the potential of this platform before your competition does.

For more insight on this please email jacob@sprinklr.in or, just call him @ +91 9886800993

Visit Sprinklr website at http://sprinklr.in/sprinklr/

Email Marketing Solutions and Services in India by World class company with International Expertise

Indian Marketers can now get world class email marketing solution and services from Aghreni, a company with 5+ years of international experience in building email marketing solutions and supporting Fortune 500 clients for their email campaigns.

Within a short span of five months starting the Indian operations, Aghreni has signed up 20 companies in it’s account, offering integrated email and mobile messaging services. The platform is currently being evaluated by another 15 companies including some of the leading Private sector Banks and Travel portals.

The platform delivered more than 10 Million emails so far. The numbers are increasing 100% over each month. Aghreni is confident that the number of emails delivered through its platform will continue to increase exponentially over the next months, as it has increased its sales and focus on highly customer centric companies which have a potential to send out millions of emails.

Aghreni also brings its own RupeeMail acquisition brand for companies to acquire customers. Rupeemail has a doubly opt-in list of 250,000 profiles across India, that can be profiled on 23 + different segments. Over 1 million plus RupeeMails were delivered in April 2009 and few of the RupeeMail campaigns for the month include Get Tata AIG Maharaksha (Tata AIG Insurance), The Unique Pension Planner ( Aegon Religare), Register, Play And Win Big ( Virgin Mobile), Jaldibid.com ( Tanla Solutions ) & Travelocity Special Offers. Aghreni has partnered with 10+ companies to offer email list rental services to Corporates looking for quality emails list rentals in India. Aghreni and its partners offer over 5 million doubly opt-in email profiles for companies to acquire customers. The profile includes consumers, IT/ITES employees, HNIs, CXOs, Small and Medium Business Enterprises, Distributors, Doctors, Finance Managers, Corporate Decision Makers etc. The profiles can be targeted based on age, city, industry, income group and other attributes.

Aghreni's clients include leading Internet portals, Software product companies, Retail brands,Education and training institutions, Travel companies and Hotels and Restaurant chains. Aghreni’s email and mobile marketing platform provides a compelling reason for marketers to use email marketing as one of the most viable e-channels to reach out to the fast growing online customer database in India.

For more information, visit http://www.aghreni.com

Aghreni winning new strides as India’s Premier Interactive Email and Mobile Marketing Solutions and Services Provider

Aghreni Technologies, the leader in interactive email and mobile marketing recently announced increased acceptance of its world class email and mobile marketing platform by Indian Corporates from various verticals. Within a short span of four months starting the Indian operations, Aghreni has signed up 15 companies in it’s account, offering integrated email and mobile messaging services. The platform is currently being evaluated by another 15 companies including some of the leading Private sector Banks and Travel portals.

The platform delivered more than 5 Million emails in the month of April 2009. The numbers are 250% over the mails delivered in March 2009. Aghreni is confident that the number of emails delivered through its platform will continue to increase exponentially over the next months, as it has increased its sales and focus on highly customer centric companies which have a potential to send out millions of emails.

Aghreni also brings its own RupeeMail acquisition brand for companies to acquire customers. Rupeemail has a doubly opt-in list of 250,000 profiles across India, that can be profiled on 23 + different segments. Over 1 million plus RupeeMails were delivered in April 2009 and few of the RupeeMail campaigns for the month include Get Tata AIG Maharaksha (Tata AIG Insurance), The Unique Pension Planner ( Aegon Religare), Register, Play And Win Big ( Virgin Mobile), Jaldibid.com ( Tanla Solutions ) & Travelocity Special Offers. Aghreni has partnered with 10+ companies to offer email list rental services to Corporates looking for quality emails list rentals in India. Aghreni and its partners offer over 5 million doubly opt-in email profiles for companies to acquire customers. The profile includes consumers, IT/ITES employees, HNIs, CXOs, Small and Medium Business Enterprises, Distributors, Doctors, Finance Managers, Corporate Decision Makers etc. The profiles can be targeted based on age, city, industry, income group and other attributes.

Aghreni's clients include leading Internet portals, Software product companies, Retail brands,
Education and training institutions, Travel companies and Hotels and Restaurant chains. Aghreni’s email and mobile marketing platform provides a compelling reason for marketers to use email marketing as one of the most viable e-channels to reach out to the fast growing online customer database in India.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names
in the business. Team Aghreni has many years of experience in email marketing working with some
of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/Aghreni_Digital.pdf

Aghreni delivers 2 million emails for Indian Marketers in the month of March 2009 alone

Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.

It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni's website at

http://www.aghreni.com/email_mobile_messaging_platform.html