Aghreni Technologies, the leader in interactive email and mobile marketing recently announced increased acceptance of its world class email and mobile marketing platform by Indian Corporates from various verticals. Within a short span of four months starting the Indian operations, Aghreni has signed up 15 companies in it’s account, offering integrated email and mobile messaging services. The platform is currently being evaluated by another 15 companies including some of the leading Private sector Banks and Travel portals.
The platform delivered more than 5 Million emails in the month of April 2009. The numbers are 250% over the mails delivered in March 2009. Aghreni is confident that the number of emails delivered through its platform will continue to increase exponentially over the next months, as it has increased its sales and focus on highly customer centric companies which have a potential to send out millions of emails.
Aghreni also brings its own RupeeMail acquisition brand for companies to acquire customers. Rupeemail has a doubly opt-in list of 250,000 profiles across India, that can be profiled on 23 + different segments. Over 1 million plus RupeeMails were delivered in April 2009 and few of the RupeeMail campaigns for the month include Get Tata AIG Maharaksha (Tata AIG Insurance), The Unique Pension Planner ( Aegon Religare), Register, Play And Win Big ( Virgin Mobile), Jaldibid.com ( Tanla Solutions ) & Travelocity Special Offers. Aghreni has partnered with 10+ companies to offer email list rental services to Corporates looking for quality emails list rentals in India. Aghreni and its partners offer over 5 million doubly opt-in email profiles for companies to acquire customers. The profile includes consumers, IT/ITES employees, HNIs, CXOs, Small and Medium Business Enterprises, Distributors, Doctors, Finance Managers, Corporate Decision Makers etc. The profiles can be targeted based on age, city, industry, income group and other attributes.
Aghreni's clients include leading Internet portals, Software product companies, Retail brands,
Education and training institutions, Travel companies and Hotels and Restaurant chains. Aghreni’s email and mobile marketing platform provides a compelling reason for marketers to use email marketing as one of the most viable e-channels to reach out to the fast growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names
in the business. Team Aghreni has many years of experience in email marketing working with some
of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/Aghreni_Digital.pdf
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Saturday, May 16, 2009
Tuesday, January 13, 2009
The Internet Audience in India can't be ignored
In a Panel discussion under Campaign India at Bombay, leading marketers, media and agency heads discussed the internet as the medium of marketing, when the economic slowdown is squeezing the marketing budgets.
The interesting things to take note were that financial services, travel, and FMCG sectors are already using the digital marketing. The digital marketing has been a great hit with these sectors and they will increase the spend.
The internet medium provides a measurable and action oriented performance and accountability for the marketing investment. It also provides a deeper engagement with the consumers.
Automobile sector is shifting to digital media from the traditional mass media.
The panelists noted that the target specific data is still not available in India and the performance is being captured at the campaign level.
For more details on the panel discussion, please visit URL http://www.campaignindia.in/news/the_internet_audience_cannot_be_ignored
The interesting things to take note were that financial services, travel, and FMCG sectors are already using the digital marketing. The digital marketing has been a great hit with these sectors and they will increase the spend.
The internet medium provides a measurable and action oriented performance and accountability for the marketing investment. It also provides a deeper engagement with the consumers.
Automobile sector is shifting to digital media from the traditional mass media.
The panelists noted that the target specific data is still not available in India and the performance is being captured at the campaign level.
For more details on the panel discussion, please visit URL http://www.campaignindia.in/news/the_internet_audience_cannot_be_ignored
Sunday, December 21, 2008
Are Indian Marketers adopting the best practices in email marketing?
I am receiving newsletters from the various agencies and companies who are into online marketing over a couple of months.
As a professional worked for large global online marketing companies and their clients who manage global brands, I see Indian online marketers are still at a nascent stage in using the media.
Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the following issues.
1. Target Selection
Segmenting the customer profiles based on demographics, preferences and purchase behaviors is not being done by Indian marketers. Indian Marketers send every customer everything they want to sell or inform. What it means to consumers? Spam! Consumers stop reading the messages, ignore them or classify it as spam.
Hence Marketers have to change their traditional mindset from mass advertising through print and electronic media when they want to adopt to online marketing. Selecting your target audience and carefully positioning your offering is more important than mass advertising.
2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.
Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.
3. Message Content
Direct Marketers have to pay special attention to the content in the message. The content has to bring out clearly the value proposition, excite the consumer and create interest in your offering.
When looked at the content being sent out by Indian Marketers, they fall into 2 extreme mindsets. One is very simple text messages and other rich images. Both are bad. Simple text messages doesn't convey everything the marketer has to convey. They can't create much interest in consumer minds. Sending graphic images requires high bandwidth and many ISPs block images. It may take several minutes to download the image before reading them.
Rich HTML messages with judicious use of text, images and links can provide a compelling interest with consumers. They are easy to read and when consumers need more information they can click on any link and visit the marketers website for more information. The message sizes are also optimal. The consumers can start reading the text in the messages, even before the images are being rendered on the email client.
Marketers also get rich metrics on opens, clicks on all links, and landings on their websites and further web site analytics through the navigation of the consumers on the websites through the landing pages. The landing pages further can be optimised for creating more interest with offers, etc.
4. Giving the control back to Consumers
When I looked at the messages sent by Indian Marketers, very few provide the option to reply back to a reply-to address, opt-out, send viral marketing messages, putting the physical address of the company/marketer who is sending the message, change preferences, etc.
According to CAN-SPAM act, any message not following the rules for message content will be classified as SPAM. The ISPs may bounce such messages, block the sender domain from sending emails or put it in spam folders. What it means to Direct Marketers, is that their deliverability (number of emails delivered to consumer inboxes/total number of emails sent) will suffer.
5. Email Frequency
Some marketers flood emails in a day thinking consumers will read all of them, just like the 30 second ads that get repeated on TV every 5 minutes. While Television viewers have no option, rather view them, but thanks to new devices like Tivo can allow to skip the ads, online consumers have the power to delete or move those to Junk/Spam folders without even opening them. This may land the marketer in trouble, as ISPs will now treat the senders as Spammers, because their readers are not reading those messages.
Hence Indian Marketers have to start listening to consumers on how many messages they can read in a day/week/month. If a particular message has been sent, when can they send the same message again if it is not opened or clicked? or even can they send an other offer, if another offer has been sent earlier and if so, after how many days?
6. Deliverability
Deliverability of emails sent by senders is very important, as it a measure of how many consumers received the emails in their inboxes, vs. sent. Deliverability depends on many factors, the list hygiene (correctness of email addresses, valid ones, etc.), the sender reputation, the message content, the consumer's behaviour, senders relationships with major ISP's etc. It is largely a collective responsibility of sender (list hygiene, opt-in lists, message content, etc.), email marketing solution provider (reputation, capability of handling bounces, sending messages to ISPs through various techniques enforced on them, throttling the email sent per hour, setting the frequency of emails sent to each consumer, relationships with ISPs to address deliverability and Abuses, Tracking options, powerful reporting features) and Consumer behavior (interest, spam, etc.).
However Indian Marketers tend to think their deliverability will improve if consumers are asked to put the sender email id into safe sender list. Consumers will not approve or guarantee to give control to senders to send anything. Moreover, it doesn't guarantee deliverability as there are other issues that the sender and the email service provider have to adhere to.
Hence, Indian Marketers have to take this responsibility on themselves and adopt best practices from both the senders and email service provider's perpsective.
7. Lead Generation
Indian Marketers have to move from the traditional mindset of creating mass awareness that was being done through traditional media when migrating to online marketing.
Online marketing provides better opportunities in not only creating brand awareness, but also in lead generation. Anyone visiting the marketers or company website is a prospect and his/her contact information has to be captured. Most websites today are just iconic in India and have no provision to collect email addresses. When company websites, start collecting information about visitors, they are building a powerful customer database, through which they can keep in touch with periodic newsletters, offers etc. and building a loyal customer base.
Through Viral Marketing (forward to friend) features, marketers can enhance their lists in a exponential way.
There are plenty of opportunities for Indian Marketers to nurture and grow their customer base, only if they adopt best practices in email marketing.
Email marketing is a powerful tool and if not used in the best way can also damage the reputation and sales of the marketers.
Aghreni Technologies is a provider of customer centric, ROI driven email marketing solutions and services to Indian Marketers and clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
As a professional worked for large global online marketing companies and their clients who manage global brands, I see Indian online marketers are still at a nascent stage in using the media.
Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the following issues.
1. Target Selection
Segmenting the customer profiles based on demographics, preferences and purchase behaviors is not being done by Indian marketers. Indian Marketers send every customer everything they want to sell or inform. What it means to consumers? Spam! Consumers stop reading the messages, ignore them or classify it as spam.
Hence Marketers have to change their traditional mindset from mass advertising through print and electronic media when they want to adopt to online marketing. Selecting your target audience and carefully positioning your offering is more important than mass advertising.
2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.
Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.
3. Message Content
Direct Marketers have to pay special attention to the content in the message. The content has to bring out clearly the value proposition, excite the consumer and create interest in your offering.
When looked at the content being sent out by Indian Marketers, they fall into 2 extreme mindsets. One is very simple text messages and other rich images. Both are bad. Simple text messages doesn't convey everything the marketer has to convey. They can't create much interest in consumer minds. Sending graphic images requires high bandwidth and many ISPs block images. It may take several minutes to download the image before reading them.
Rich HTML messages with judicious use of text, images and links can provide a compelling interest with consumers. They are easy to read and when consumers need more information they can click on any link and visit the marketers website for more information. The message sizes are also optimal. The consumers can start reading the text in the messages, even before the images are being rendered on the email client.
Marketers also get rich metrics on opens, clicks on all links, and landings on their websites and further web site analytics through the navigation of the consumers on the websites through the landing pages. The landing pages further can be optimised for creating more interest with offers, etc.
4. Giving the control back to Consumers
When I looked at the messages sent by Indian Marketers, very few provide the option to reply back to a reply-to address, opt-out, send viral marketing messages, putting the physical address of the company/marketer who is sending the message, change preferences, etc.
According to CAN-SPAM act, any message not following the rules for message content will be classified as SPAM. The ISPs may bounce such messages, block the sender domain from sending emails or put it in spam folders. What it means to Direct Marketers, is that their deliverability (number of emails delivered to consumer inboxes/total number of emails sent) will suffer.
5. Email Frequency
Some marketers flood emails in a day thinking consumers will read all of them, just like the 30 second ads that get repeated on TV every 5 minutes. While Television viewers have no option, rather view them, but thanks to new devices like Tivo can allow to skip the ads, online consumers have the power to delete or move those to Junk/Spam folders without even opening them. This may land the marketer in trouble, as ISPs will now treat the senders as Spammers, because their readers are not reading those messages.
Hence Indian Marketers have to start listening to consumers on how many messages they can read in a day/week/month. If a particular message has been sent, when can they send the same message again if it is not opened or clicked? or even can they send an other offer, if another offer has been sent earlier and if so, after how many days?
6. Deliverability
Deliverability of emails sent by senders is very important, as it a measure of how many consumers received the emails in their inboxes, vs. sent. Deliverability depends on many factors, the list hygiene (correctness of email addresses, valid ones, etc.), the sender reputation, the message content, the consumer's behaviour, senders relationships with major ISP's etc. It is largely a collective responsibility of sender (list hygiene, opt-in lists, message content, etc.), email marketing solution provider (reputation, capability of handling bounces, sending messages to ISPs through various techniques enforced on them, throttling the email sent per hour, setting the frequency of emails sent to each consumer, relationships with ISPs to address deliverability and Abuses, Tracking options, powerful reporting features) and Consumer behavior (interest, spam, etc.).
However Indian Marketers tend to think their deliverability will improve if consumers are asked to put the sender email id into safe sender list. Consumers will not approve or guarantee to give control to senders to send anything. Moreover, it doesn't guarantee deliverability as there are other issues that the sender and the email service provider have to adhere to.
Hence, Indian Marketers have to take this responsibility on themselves and adopt best practices from both the senders and email service provider's perpsective.
7. Lead Generation
Indian Marketers have to move from the traditional mindset of creating mass awareness that was being done through traditional media when migrating to online marketing.
Online marketing provides better opportunities in not only creating brand awareness, but also in lead generation. Anyone visiting the marketers or company website is a prospect and his/her contact information has to be captured. Most websites today are just iconic in India and have no provision to collect email addresses. When company websites, start collecting information about visitors, they are building a powerful customer database, through which they can keep in touch with periodic newsletters, offers etc. and building a loyal customer base.
Through Viral Marketing (forward to friend) features, marketers can enhance their lists in a exponential way.
There are plenty of opportunities for Indian Marketers to nurture and grow their customer base, only if they adopt best practices in email marketing.
Email marketing is a powerful tool and if not used in the best way can also damage the reputation and sales of the marketers.
Aghreni Technologies is a provider of customer centric, ROI driven email marketing solutions and services to Indian Marketers and clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
You can get the most out of email marketing by tailoring to target
A recent study by a team of computer scientists at the University of California looked at the response rates and profitability of professional spammers.
By hacking into the Storm network, which has control of over one million home PCs, to send out junk e-mail, the researchers took control of 75,869 hijacked machines to conduct their own fake spam campaigns.
The researchers used two popular ploys used by spammers, first offering a fake pharmacy site and, secondly, offering a Viagra-style remedy to boost libido. It seems the only way to measure spam is to become a spammer.
‘‘After 26 days, and almost 350 million e-mail messages, only 28 sales resulted,” said the research paper. That means a response rate of one in 12,500,000 people take up the offer of the scam, giving the fraudsters a conversion rate of less than 0.00001 per cent.
These response rates would seem to suggest ham-fisted spammers, but once you consider the scale on which some of the scams operate, it is clear that, in this case, quantity wins out over quality. The researchers estimate that the controllers of a network the size of Storm are still bringing in about $7,000 a day or $3.5 million over a year.
There are two lessons that marketers can learn. First, it is important that the intended consumer response is defined at the planning stage of a campaign - what do you want the consumer to do? It could be just seeing your brand and its message, perhaps a click through from a banner ad, an opening of an e-mail, time taken to read or watch a piece of content related to your brand, an opt-in to receive more information.
Each response should be given a relative weighting so that an overall value can be assigned to any campaign. This rarely happens, but is not difficult to do. Web and e-mail analytical tools, such as Google analytics, will provide a certain amount of information, but more qualitative methods - such as simply asking users and customers their opinion on the campaign - will provide more meaningful insights to their response.
So the second consideration is that people will respond only if they believe there is something in it for them, so brands must clearly define the consumer benefit attached to any response. What will they get in return for clicking, watching or registering?
Furthermore, by adding a level of personalisation to the communication can increase the likelihood of a response.
Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
By hacking into the Storm network, which has control of over one million home PCs, to send out junk e-mail, the researchers took control of 75,869 hijacked machines to conduct their own fake spam campaigns.
The researchers used two popular ploys used by spammers, first offering a fake pharmacy site and, secondly, offering a Viagra-style remedy to boost libido. It seems the only way to measure spam is to become a spammer.
‘‘After 26 days, and almost 350 million e-mail messages, only 28 sales resulted,” said the research paper. That means a response rate of one in 12,500,000 people take up the offer of the scam, giving the fraudsters a conversion rate of less than 0.00001 per cent.
These response rates would seem to suggest ham-fisted spammers, but once you consider the scale on which some of the scams operate, it is clear that, in this case, quantity wins out over quality. The researchers estimate that the controllers of a network the size of Storm are still bringing in about $7,000 a day or $3.5 million over a year.
There are two lessons that marketers can learn. First, it is important that the intended consumer response is defined at the planning stage of a campaign - what do you want the consumer to do? It could be just seeing your brand and its message, perhaps a click through from a banner ad, an opening of an e-mail, time taken to read or watch a piece of content related to your brand, an opt-in to receive more information.
Each response should be given a relative weighting so that an overall value can be assigned to any campaign. This rarely happens, but is not difficult to do. Web and e-mail analytical tools, such as Google analytics, will provide a certain amount of information, but more qualitative methods - such as simply asking users and customers their opinion on the campaign - will provide more meaningful insights to their response.
So the second consideration is that people will respond only if they believe there is something in it for them, so brands must clearly define the consumer benefit attached to any response. What will they get in return for clicking, watching or registering?
Furthermore, by adding a level of personalisation to the communication can increase the likelihood of a response.
Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
Worsening economy sends marketers looking at online medium
Economic Times reports that, during this worsening economic period when both print and electronic mediums see a dip in advertisement revenues, google said it is still seeing money flowing into online marketing initiatives. Advertisers are now looking at cost effective mediums to reach the target audience.
Google said 'Usage of the online medium as an advertising platform is increasing in the economic turbulent time. One of the reasons is that the medium offers the advertisers the flexibility to reach the right kind of users. The slowdown in the economy has forced the advertisers to creatively use the medium to their advantages, not just branding, but also for generating leads'.
Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
Google said 'Usage of the online medium as an advertising platform is increasing in the economic turbulent time. One of the reasons is that the medium offers the advertisers the flexibility to reach the right kind of users. The slowdown in the economy has forced the advertisers to creatively use the medium to their advantages, not just branding, but also for generating leads'.
Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.
For more information, visit http://www.aghreni.com
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