The “do not reply” Paradox in email communication

I like surveys, more than surveys I like to share my opinion.

The other day I came across an email asking me to fill in a questionnaire. As I read through the mail, I reached the footer that opened with “Please do not reply to this email”. This completely put me off.

Email marketers fight for a very competitive inbox space. Even with the most engaged email list; email marketer can hardly think of obtaining 100% subscribers attention all the time. In other words emails sent to even  engaged subscribers are often left unread.

When email marketing is referred to as Interactive digital marketing, It beats me why some email marketers would cut interactions with their subscribers with a do not reply message. If anything they should encourage people to reply. This is valuable feedback and the best part is; it comes for free!

Some people might counter this with arguments on scale of mails sent, lack of resources, etc. Email communication is not a one way mass communication. It is a direct digital communication that needs to be interactive in nature.  I don’t think there is any excuse valid enough for trying to ignore replies.

Incoming mails can be easily filtered and sorted by mail clients. Furthermore, ticketing systems can scan messages and even automatically respond to general queries or redirect people to a FAQ section. If it is a long reply and cannot be automatically responded to, may be it is worthwhile to have it read by a person! The interactivity could be made even simple by letting the subscribers answer to a set of choices, which makes the marketers job simple to find the trends of their subscribers.

A two way interaction / conversation ensures an on going dialogue and an on going dialogue ensures sustainable success of email marketing campaigns. 

Do not reply message and donotreply@ email addresses suggest you don’t really care about your subscribers and that your communication flows one way. Such marketers usually end up with unengaged subscribers, or worse subscribers put an end to their subscription.

Worsening economy sends marketers looking at online medium

Economic Times reports that, during this worsening economic period when both print and electronic mediums see a dip in advertisement revenues, google said it is still seeing money flowing into online marketing initiatives. Advertisers are now looking at cost effective mediums to reach the target audience.

Google said 'Usage of the online medium as an advertising platform is increasing in the economic turbulent time. One of the reasons is that the medium offers the advertisers the flexibility to reach the right kind of users. The slowdown in the economy has forced the advertisers to creatively use the medium to their advantages, not just branding, but also for generating leads'.

Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.

For more information, visit http://www.aghreni.com

Marketing for Corporate Training

Running training like a business implies marketing training like a business. But a recent study of 75 training leaders by expertus reports that a minority of corporate training departments have written or formal marketing plans, budgets or promotions that go beyond general awareness of their courses. This study reveals what those with more sophisticated marketing do to target their audience and measure their reach, and which marketing activities they find to be most effective and favorably-received by employees.

Email blasts have been the most effective marketing activity followed closely by phone calls and recommendations.

Not surprisingly, print newsletters and mail are at the bottom of the list, which seems to be a direct result of the increased reliance on email and websites. In fact, anything that requires paper or printing is at the bottom half of the list.



Aghreni Technologies is an offshore provider of email and mobile marketing automation solutions and services to clients in India and world-wide. Some of the best global companies utilise the depth and breadth of marketing automation software, solutions and services of Aghreni.

http://www.aghreni.com/email_mobile_messaging_platform.html

Aghreni Technologies will offer Best of Email and Mobile Messaging solutions and end to end services to Indian Companies

Aghreni Technologies Private Limited, a leading Email and Mobile service provider based out of Bangalore, India is bringing a top selling european email and messaging platform to Indian Marketers.

Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.

Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.

Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.

Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.

Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.

e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.

The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.

By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.

For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html

Mobile Advertising is Surrounded by Myths

According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising.

Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.

Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.


Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.

When it comes to advertising on mobile brands, Shaun writes, the following should be considered:

- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.

For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/

Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.


The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.

Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html

Benefits of Direct Marketing, Database Marketing, Email Marketing, Mobile Marketing, Permision based Marketing

Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony).


For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.


For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.


Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.


Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.


For more information, visit URL http://www.aghreni.com

What is Direct Marketing or Email Marketing or Interactive Marketing of Database Marketing?

Direct Marketing is a marketing process where companies market to carefully targeted individual consumers with an appropriate, relevant and timely offer or message using one or more advertising media to obtain an immediate and measurable response or transaction.

Direct Marketers communicate directly with customers, often on a one-to-one,interactive basis to build and cultivate long lasting customer relationships.

Direct Marketers use detailed databases where they understand customer’s demographics, attitudes, preferences and purchasing behaviors. With this knowledge, they tailor their marketing offers and communications to the needs of narrowly defined segments or even individual buyers.

Direct Marketing is also referred to as Interactive Marketing or Database Marketing, because it is expected to be two-way communication with the customer or prospect and it is database driven, where the database contains customer demographics, attitudes, preferences and purchasing history & behavior.

Beyond brand and image building, Direct Marketers usually seek a direct, immediate, and measurable customer response. With digital advertising mediums and e-commerce websites, it is possible to effectively track and measure customer responses, if the customer looked at the offer, responded to the offer by seeking more information, visited the marketer’s e-commerce website, or placed an order, etc.


Early direct marketers used catalogs, direct mailers and telephone calls. They gathered customer names and sold goods mainly by mail and telephone. Today, with the advance in database and computer technology, direct marketers are using new marketing media – the internet. Internet provides several mechanisms - email, web advertisements and affiliated websites to drive customers to marketer’s website or stores for sales.

Aghreni Technologies with many years of building direct marketing systems and managing them are bringing the benefits of measurable marketing campaigns to marketers in India for better managing their marketing investments for generating greater sales.



To learn more about Aghreni's direct marketing solutions, visit URL http://www.aghreni.com/business_solutions_em.html