RTPersonalisation Platform Launched: Will Bring Live Content Into Emails

BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ –

Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the content of the email post they send out. The content can be changed based upon time of open, recipient location, available inventory, weather, social media content and many more. The platform has been developed at its recent development centre in Hyderabad.

“We seemed to have been losing vibe, post the new Tabbed Gmail Mailbox-specially for one of our crucial ‘Midnight Deal’ communication going out. The communication is landing into the Promotion tab and by the time a user checks that, the deal has expired before he actually landed on our product page. RTPersonalisation helped us put a clock on the head of users with the help of the fantastic tool that dynamically shows the actual time remaining. They helped us create a sense of urgency by letting them miss the deals and they ensure they should not miss it the next time onwards,” says Mr. Mandeep Gulati of Indiatimes Shopping, one of the early adaptors of the platform.

“I am very excited with the results that the team had delivered and the momentum that we have gained. This is a moment of pride as this is our first major product release since our existence of 4 years in the market. This will be an independent offering and will have its own P&L. We are looking to join hands with creative partners and we also welcome Indian and International email marketing companies and agencies,” says Mr. Manjunath K G, CEO of Kenscio Digital Marketing.

“The platform will bring a new revolution into the email marketing space and has the potential to change the landscape drastically. It will be a convergence of email marketing, social media and real time interaction. These innovations will help our clients deliver richer and more meaningful experiences. It will not only enable email as a channel to play a more strategic role for the brand but also strengthen its ability to drive decision making amongst consumers,” said Mr. Vivek Das who is responsible for Digital and CRM at a leading WPP agency in India.
The platform is system agnostic and will work with every email service provider and email client (Gmail, Outlook, iPhone, Yahoo, etc.)

“We timed the launch of the platform in sync with the Great Online Shopping Festival (GOSF – an initiative by Google India). The timing becomes very critical for each participating merchant, as they are already gearing up for the event in anticipation of churning out large volume of transactions over the 3 days of the festival. We will be offering special one-off pricing for all the participants of the festival where they will be not charged on the impressions/opens but a just flat fee Rs. 20,000 (till GOSF 2013 ends),” added Saurav Patnaik, Co-founder & CBO, Kenscio.

About RTPersonalisation
RTPersonalisation is an innovative platform developed by Kenscio Digital Marketing Pvt Ltd. to focus on bringing realtime content into emails. The clientele includes Ford India, Basiclife clothing, Indiatimes shopping, Firstcry, Rummy Circle and many more.
About Kenscio

Kenscio Digital Marketing Private Limited is a digital direct marketing solutions and services company. Founded in early 2009 – the 90 member team is located in offices across Bangalore, Delhi NCR, and Mumbai. Kenscio’s Development centre is based out of Hyderabad.

Today, Kenscio services more than 60 clients in India and provides them a complete array of end to end digital direct marketing services and solutions. Each client’s needs are different and Kenscio’s Solutions ranging from building a base, reaching out to the subscribers, optimizing by segmentation, analytics and real time personalization are tailor made for each need.

To a large number of clients in India, Australia, Indonesia, China, UK, Germany, France and GCC countries, Kenscio provides Automation and Integration, Custom Development, Reporting and Dashboarding, QA services, Reputation Monitoring, and Campaign Deployments.

A new Indian market price discovery website http://indiamarketprice.in

A price discovery site on the internet allows the shoppers to see prices in the market for the various products  with their details. It is one place to see the products in detail and a comprehensive specifications of the product with images and videos.

In US and UK, there are several popular sites, where shoppers will go and do a product research and the pricing comparison on different shopping sites.

As Indian Internet commerce is booming, there are some portals that offer market price information of the products.  The maturity of the portals have to evolve to the standards of US and UK portals.

One such promising portal is http://indiamarketprice.in

It is just less than a month old and there are already more than 1000 products in listing.  The products are listed by categories and sub categories that can be navigated easily.

Each of the product has very detailed information with images and videos that you don't find on other sites.

Pretty cool sites for shoppers to visit before they can make their purchase decisions.http://indiamarketprice.in

Does your email marketing campaigns surprise you?

Surprises are over rated, more often than not they back fire. Getting a surprise birthday party or winning the lottery can be fun, but they happen rarely.

When it comes to your business, the less the surprises, the better. It’s quite like driving a race car. You’d want to be sure that: you know the track, the tires are correctly inflated, the engine won’t explode if you rev it on the red line, the breaks work, etc.

Similarly, when you execute an email marketing campaign, you ensure that the content is relevant, it has a strong value proposition and your subscribers know why they have received the email. The last thing you would want is that your email campaign did not perform as you had expected.

Although, the success of an email marketing campaign depends on a lot of factors, content surely plays a very important role. As strange as it may sound, relevance is not all that you need to worry about when it comes to content.

Email marketers operate in the realms of ISPs who scrutinize email content not just in terms of relevance but also in terms of quality.

What is quality? Quality here is the degree or the grade that helps differentiate a genuine email from spam.

Who defines this quality? ISPs do. They guard the interest of their users and have complex set of rules that automatically filter incoming emails.

What can you do about quality? To begin with, you should follow the best practices defined by ISPs. These are standard set of guidelines that establish a broad framework for genuine email marketers. Can anything else be done?

Kenscio Labs has been secretly working on a powerful tool that will analyse and score the quality of email content. Our geeks are working hard because like you, they dislike nasty surprises. They know what its like to see a well planned and executed campaign crumble, simply because it couldn’t meet the stringent quality standards defined by the ISPs.

In simple words, this secret tool will let you test the quality of your email campaign, before you execute it.

More Control, less surprises, smarter strategies, better performance.

Stay tuned on the blog!

Why Add-to-Address book instruction is very important in your email communication?

You might have seen in the email newsletters you receive that there is a message at the top asking you  “please add our sender address info@xyz.com to your address book”. Do you know the importance of this message?

It is known that ISPs like yahoo, gmail, hotmail, and etc. have spam filters which will filter mails from reaching your inbox.  These junk or spam filters as often called run a variety of algorithms to check if the mail is needed by you and hence should be put in inbox. If not, they should be placed in junk or spam folder thereby saving your time and botheration.

These spam or junk filters work on message content, sender's reputation, and your own actions on such messages in the past based on who sent it, subject line of the message, or whether the sender id of the message is in your address book etc.These filters sometime give higher priority to your actions than their generic rules.

Moreover some ISPs like Yahoo and AOL display images in the messages automatically if the sender address is in your address book. Spam email killer Services like Boxbee which works with several ISPs automatically deliver emails to inbox, if the message sender address is in your address book, else the mail will end up either in junk or spam folder.

Gmail spam filter work on how do you interact with the sender message in the past from opening, clicking, responding to the message and seeing the sender address in your address book or contact list to prioritize the message delivery to inbox vis-a-vis to junk or spam folder.

Understanding these issues, most of the smart marketers today have a strong call to action to advice their customers to add their sender address to their address books, so that their messages will be seen more in inbox.  The customers can then take subsequent actions of opening and clicking.

However there is a bigger challenge in educating the customers on how to add the sender address to their address books or contact lists. Each of the ISPs has their own ways to adding the sender address to the address book or contact list.

Kenscio Digital has come with an exhaustive guide to assist customers to add the sender address to the address book or contact list.  Click the link below to find the detailed instructions.  Marketers can insert this link in the message to advice their customers on how to add their sender address to their address book or contact list.

http://www.kenscio.com/whitelist-safe-sender-instructions.php

Also, if you find email from senderaddress@senderdomain.com in your spam or junk folder, please take that opportunity to tell your mail program that it is not spam by hitting the "not spam", "not junk" or similar button, as that will train your program to whitelist it.

Happy inboxing!

Are Indian Marketers adopting the best practices in email marketing?

I am receiving newsletters from the various agencies and companies who are into online marketing over a couple of months.

As a professional worked for large global online marketing companies and their clients who manage global brands, I see Indian online marketers are still at a nascent stage in using the media.

Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the following issues.

1. Target Selection
Segmenting the customer profiles based on demographics, preferences and purchase behaviors is not being done by Indian marketers. Indian Marketers send every customer everything they want to sell or inform. What it means to consumers? Spam! Consumers stop reading the messages, ignore them or classify it as spam.

Hence Marketers have to change their traditional mindset from mass advertising through print and electronic media when they want to adopt to online marketing. Selecting your target audience and carefully positioning your offering is more important than mass advertising.

2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.

Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.

3. Message Content
Direct Marketers have to pay special attention to the content in the message. The content has to bring out clearly the value proposition, excite the consumer and create interest in your offering.

When looked at the content being sent out by Indian Marketers, they fall into 2 extreme mindsets. One is very simple text messages and other rich images. Both are bad. Simple text messages doesn't convey everything the marketer has to convey. They can't create much interest in consumer minds. Sending graphic images requires high bandwidth and many ISPs block images. It may take several minutes to download the image before reading them.

Rich HTML messages with judicious use of text, images and links can provide a compelling interest with consumers. They are easy to read and when consumers need more information they can click on any link and visit the marketers website for more information. The message sizes are also optimal. The consumers can start reading the text in the messages, even before the images are being rendered on the email client.

Marketers also get rich metrics on opens, clicks on all links, and landings on their websites and further web site analytics through the navigation of the consumers on the websites through the landing pages. The landing pages further can be optimised for creating more interest with offers, etc.

4. Giving the control back to Consumers
When I looked at the messages sent by Indian Marketers, very few provide the option to reply back to a reply-to address, opt-out, send viral marketing messages, putting the physical address of the company/marketer who is sending the message, change preferences, etc.

According to CAN-SPAM act, any message not following the rules for message content will be classified as SPAM. The ISPs may bounce such messages, block the sender domain from sending emails or put it in spam folders. What it means to Direct Marketers, is that their deliverability (number of emails delivered to consumer inboxes/total number of emails sent) will suffer.

5. Email Frequency
Some marketers flood emails in a day thinking consumers will read all of them, just like the 30 second ads that get repeated on TV every 5 minutes. While Television viewers have no option, rather view them, but thanks to new devices like Tivo can allow to skip the ads, online consumers have the power to delete or move those to Junk/Spam folders without even opening them. This may land the marketer in trouble, as ISPs will now treat the senders as Spammers, because their readers are not reading those messages.

Hence Indian Marketers have to start listening to consumers on how many messages they can read in a day/week/month. If a particular message has been sent, when can they send the same message again if it is not opened or clicked? or even can they send an other offer, if another offer has been sent earlier and if so, after how many days?

6. Deliverability
Deliverability of emails sent by senders is very important, as it a measure of how many consumers received the emails in their inboxes, vs. sent. Deliverability depends on many factors, the list hygiene (correctness of email addresses, valid ones, etc.), the sender reputation, the message content, the consumer's behaviour, senders relationships with major ISP's etc. It is largely a collective responsibility of sender (list hygiene, opt-in lists, message content, etc.), email marketing solution provider (reputation, capability of handling bounces, sending messages to ISPs through various techniques enforced on them, throttling the email sent per hour, setting the frequency of emails sent to each consumer, relationships with ISPs to address deliverability and Abuses, Tracking options, powerful reporting features) and Consumer behavior (interest, spam, etc.).

However Indian Marketers tend to think their deliverability will improve if consumers are asked to put the sender email id into safe sender list. Consumers will not approve or guarantee to give control to senders to send anything. Moreover, it doesn't guarantee deliverability as there are other issues that the sender and the email service provider have to adhere to.

Hence, Indian Marketers have to take this responsibility on themselves and adopt best practices from both the senders and email service provider's perpsective.

7. Lead Generation
Indian Marketers have to move from the traditional mindset of creating mass awareness that was being done through traditional media when migrating to online marketing.

Online marketing provides better opportunities in not only creating brand awareness, but also in lead generation. Anyone visiting the marketers or company website is a prospect and his/her contact information has to be captured. Most websites today are just iconic in India and have no provision to collect email addresses. When company websites, start collecting information about visitors, they are building a powerful customer database, through which they can keep in touch with periodic newsletters, offers etc. and building a loyal customer base.

Through Viral Marketing (forward to friend) features, marketers can enhance their lists in a exponential way.

There are plenty of opportunities for Indian Marketers to nurture and grow their customer base, only if they adopt best practices in email marketing.

Email marketing is a powerful tool and if not used in the best way can also damage the reputation and sales of the marketers.

Aghreni Technologies is a provider of customer centric, ROI driven email marketing solutions and services to Indian Marketers and clients. It has many years of working with leading global companies and clients in email marketing and lead generation.

For more information, visit http://www.aghreni.com

You can get the most out of email marketing by tailoring to target

A recent study by a team of computer scientists at the University of California looked at the response rates and profitability of professional spammers.

By hacking into the Storm network, which has control of over one million home PCs, to send out junk e-mail, the researchers took control of 75,869 hijacked machines to conduct their own fake spam campaigns.

The researchers used two popular ploys used by spammers, first offering a fake pharmacy site and, secondly, offering a Viagra-style remedy to boost libido. It seems the only way to measure spam is to become a spammer.

‘‘After 26 days, and almost 350 million e-mail messages, only 28 sales resulted,” said the research paper. That means a response rate of one in 12,500,000 people take up the offer of the scam, giving the fraudsters a conversion rate of less than 0.00001 per cent.

These response rates would seem to suggest ham-fisted spammers, but once you consider the scale on which some of the scams operate, it is clear that, in this case, quantity wins out over quality. The researchers estimate that the controllers of a network the size of Storm are still bringing in about $7,000 a day or $3.5 million over a year.

There are two lessons that marketers can learn. First, it is important that the intended consumer response is defined at the planning stage of a campaign - what do you want the consumer to do? It could be just seeing your brand and its message, perhaps a click through from a banner ad, an opening of an e-mail, time taken to read or watch a piece of content related to your brand, an opt-in to receive more information.

Each response should be given a relative weighting so that an overall value can be assigned to any campaign. This rarely happens, but is not difficult to do. Web and e-mail analytical tools, such as Google analytics, will provide a certain amount of information, but more qualitative methods - such as simply asking users and customers their opinion on the campaign - will provide more meaningful insights to their response.

So the second consideration is that people will respond only if they believe there is something in it for them, so brands must clearly define the consumer benefit attached to any response. What will they get in return for clicking, watching or registering?

Furthermore, by adding a level of personalisation to the communication can increase the likelihood of a response.

Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.

For more information, visit http://www.aghreni.com

Worsening economy sends marketers looking at online medium

Economic Times reports that, during this worsening economic period when both print and electronic mediums see a dip in advertisement revenues, google said it is still seeing money flowing into online marketing initiatives. Advertisers are now looking at cost effective mediums to reach the target audience.

Google said 'Usage of the online medium as an advertising platform is increasing in the economic turbulent time. One of the reasons is that the medium offers the advertisers the flexibility to reach the right kind of users. The slowdown in the economy has forced the advertisers to creatively use the medium to their advantages, not just branding, but also for generating leads'.

Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.

For more information, visit http://www.aghreni.com

Marketing for Corporate Training

Running training like a business implies marketing training like a business. But a recent study of 75 training leaders by expertus reports that a minority of corporate training departments have written or formal marketing plans, budgets or promotions that go beyond general awareness of their courses. This study reveals what those with more sophisticated marketing do to target their audience and measure their reach, and which marketing activities they find to be most effective and favorably-received by employees.

Email blasts have been the most effective marketing activity followed closely by phone calls and recommendations.

Not surprisingly, print newsletters and mail are at the bottom of the list, which seems to be a direct result of the increased reliance on email and websites. In fact, anything that requires paper or printing is at the bottom half of the list.



Aghreni Technologies is an offshore provider of email and mobile marketing automation solutions and services to clients in India and world-wide. Some of the best global companies utilise the depth and breadth of marketing automation software, solutions and services of Aghreni.

http://www.aghreni.com/email_mobile_messaging_platform.html

Aghreni Technologies will offer Best of Email and Mobile Messaging solutions and end to end services to Indian Companies

Aghreni Technologies Private Limited, a leading Email and Mobile service provider based out of Bangalore, India is bringing a top selling european email and messaging platform to Indian Marketers.

Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.

Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.

Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.

Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.

Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.

e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.

The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.

By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.

For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html

Mobile Advertising is Surrounded by Myths

According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising.

Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.

Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.


Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.

When it comes to advertising on mobile brands, Shaun writes, the following should be considered:

- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.

For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/

Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.


The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.

Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html

Benefits of Direct Marketing, Database Marketing, Email Marketing, Mobile Marketing, Permision based Marketing

Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony).


For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.


For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.


Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.


Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.


For more information, visit URL http://www.aghreni.com

What is Direct Marketing or Email Marketing or Interactive Marketing of Database Marketing?

Direct Marketing is a marketing process where companies market to carefully targeted individual consumers with an appropriate, relevant and timely offer or message using one or more advertising media to obtain an immediate and measurable response or transaction.

Direct Marketers communicate directly with customers, often on a one-to-one,interactive basis to build and cultivate long lasting customer relationships.

Direct Marketers use detailed databases where they understand customer’s demographics, attitudes, preferences and purchasing behaviors. With this knowledge, they tailor their marketing offers and communications to the needs of narrowly defined segments or even individual buyers.

Direct Marketing is also referred to as Interactive Marketing or Database Marketing, because it is expected to be two-way communication with the customer or prospect and it is database driven, where the database contains customer demographics, attitudes, preferences and purchasing history & behavior.

Beyond brand and image building, Direct Marketers usually seek a direct, immediate, and measurable customer response. With digital advertising mediums and e-commerce websites, it is possible to effectively track and measure customer responses, if the customer looked at the offer, responded to the offer by seeking more information, visited the marketer’s e-commerce website, or placed an order, etc.


Early direct marketers used catalogs, direct mailers and telephone calls. They gathered customer names and sold goods mainly by mail and telephone. Today, with the advance in database and computer technology, direct marketers are using new marketing media – the internet. Internet provides several mechanisms - email, web advertisements and affiliated websites to drive customers to marketer’s website or stores for sales.

Aghreni Technologies with many years of building direct marketing systems and managing them are bringing the benefits of measurable marketing campaigns to marketers in India for better managing their marketing investments for generating greater sales.



To learn more about Aghreni's direct marketing solutions, visit URL http://www.aghreni.com/business_solutions_em.html